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LED Lighting Market Analysis 2013: Industry Shares, Size, Strategies, Growth, Trends and Forecasts Research Report to 2019

Albany, NY (PRWEB) March 02, 2014

motionsensorledohyamaSales of LEDs that outpace incandescent bulbs in North America are expected to soon completely eliminate incandescent bulbs. The LED lighting market is anticipated to grow 45% per year through 2019. The LED lighting market at $4.8 billion in 2012 is anticipated to go to $42 billion by 2019. The reason is the declining price points, the increased interest by the channel in pushing LEDs to consumers. LEDs provide the best lighting solution. The phase out of incandescent lights has begun, the onset of LED command of the market is upon us.

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This LED lighting shipment analysis is based on consideration of the metrics for the total number of lights shipped with a likely penetration analysis. Interviews with distributors, vendors, and users provide means for triangulation of data to achieve an accurate look at the market. Interviews include contact with distributors and analysts worldwide.

LED lighting decreases labor costs of replacing bulbs in commercial situations. The LED bulbs are implementing new semiconductor technology. The 2013 study has 403 pages, 183 tables and figures. Worldwide LED lighting markets are poised to achieve significant growth as buildings and communities lead the way in implementing the more cost efficient systems. In some cases, the utility plants are providing funding and financing so that lighting users can make the shift to LED lighting.

LED lamps lower the overall cost of lighting. LED lighting costs are less than costs with incandescent lights. LED lamps offer up to 50,000 hours of illumination with a fraction of the energy used by traditional incandescent bulbs. LED bulbs generate 90% less heat than incandescent bulbs. LED bulbs extend time between bulb replacements. The bulbs are used to achieve a near zero-maintenance lighting system.

LED lighting products are coming to market rapidly. Suppliers carry up to 150 different LED bulb and lamp styles to fit the various needs of consumers and businesses.

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LED PAR lamps dominate the ENERGY STAR qualified product list, so back in 2012 IEE partnered with TopTen USA and Ecova to develop recommendations for top performing PAR38 and PAR30 LED lamps. The team developed an evaluation protocol that starts with the lamps found in ENERGY STAR’s list, to which we applied product criteria screens and testing to a subset of lamps to determine the 10 top performers. Efficiency along with aesthetics, payback period, and dimming performance were key criteria to the ranking.

LED lighting products compete with traditional lighting technologies on the basis of the numerous benefits of LED lighting relative to such technology including greater energy efficiency, longer lifetime, improved durability, increased environmental friendliness, digital controllability, smaller size, directionality and lower heat output.

LED lighting products face competition in the general lighting market from both traditional lighting technologies provided by numerous vendors as well as from LED-based lighting products provided by a growing roster of industry specialized participants.

The emergence of cost-competitive LEDs has caused a “paradigm shift” in the lighting industry that has changed everything. The LED lighting industry rapid technological change has been brought by enormous changes in the regulations affecting lighting. Short product lifecycles are a result of new manufacturing and materials science that are the result of companies trying to improve the economies of scale to make price points more attractive to customers.

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According to Susan Eustis, leader of the team that prepared the study, “Frequent product introductions have characterized the LED lighting industry. There is a highly competitive pricing environment with the current price point of $10 in 2013 per light about to decline to $6 per light. These market characteristics increase the need for continuous innovation.”

Companies Profiled

Market Leaders:

  • Philips
  • GE Lighting Solutions
  • Maxion Technologies
  • QD Vision
  • Lighting Science Group
  • Osram
  • Toshiba
  • Solid State Lighting Systems
  • Mitsubishi / Verbatim
  • Cree

Market Participants

  • Acuity Brands Lighting
  • Advantech Lighting Solutions / NaturaLED
  • Albemarle
  • ATG Electronics
  • Avances Lumínicos Plus S.A. de C.V
  • BridgeLux
  • Emcore
  • Epistar
  • Everlight
  • GE
  • IEE
  • Intematix
  • iWatt
  • Larson
  • LED Microsensor NT
  • Lightkiwi, LLC.
  • Litecontrol
  • Verbatim
  • Newport Corporation / ILX Lightwave
  • ILX Lightwave
  • Nichia
  • Pluz S.A. de C.V. / NuVue
  • NuVue
  • Prolighting TCP
  • Siemens
  • Sony
  • Sony HD OLED panels
  • Soraa
  • TCP
  • Thorlabs Acquires / Maxion Technologies
  • Toyoda Gosei

Check Out These Key Topics

  • LED Lighting
  • Light Emitting Diodes
  • LED Technology
  • LED Manufacturing
  • Solid-State Lighting
  • SSL
  • LED Rare Earth Materials
  • LED

Related Reports –

Quantum Dot and Quantum Dot Display (QLED): Market Shares, Strategies, and Forecasts, Worldwide, Nanotechnology, 2013 to 2019.

QLED displays are anticipated to be more efficient than LCDs and OLEDs. They are cheaper to make. Samsung estimates that they cost less than half of what it costs to make LCDs or OLED panels. QLED quantum dot display is better than OLED. It is brighter, cheaper, and saves more energy. Energy-savings is a strong feature. Its power consumption is 1/5 to 1/10 of the LCD’s Samsung offers now. Manufacturing costs of a display are less than half of OLED or LCD. It has a significantly longer life than the OLED.

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Electrochemical Double Layer Capacitors: Supercapacitors 2014-2024

This broad-ranging report on supercapacitors and supercabatteries has up to date ten year forecasts and analysis of market, applications, technology, patent and profit trends and the manufacturers and researchers involved.

55% of the manufacturers and intending manufacturers of supercapacitors/supercabatteries (EDLC, AEDLC) are in East Asia, 28% are in North America but Europe is fast asleep at only 7%. Yet, being used for an increasing number of purposes in electric vehicles, mobile phones, energy harvesting, renewable energy and other products of the future, this market is roaring up to over $11 billion in ten years with considerable upside potential.

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You Might Be Buying The Wrong Light Bulbs

by Laurie Dudasik – 4/14/14

Are you in the camp that believes new CFL or LED bulbs are too bright? Would you still rather use an incandescent, regardless of the better energy and cost savings that these newer bulbs can provide? I performed a controlled experiment to see if the new 40 and 60 watt ‘equivalent’ bulbs really are “too bright”, and what could possibly be causing people to say that they are.

Scroll to the bottom for a TLTR summary

Beginning in January 2014, the United States has officially banned the manufacture or import of 60-watt and 40-watt incandescent bulbs. These have been repeatedly cited as the most popular bulb in the US. The ban is a result of the Energy Independence and Security Act of 2007 (PDF) signed by President Bush. In reality the law doesn’t “ban” the light bulbs. What it does do is require that the most popular light bulbs should be 25 percent more efficient. By this standard, an incandescent would only need to use 43 watts to produce the same amount of light output as the 60 watt. On retail shelves all across the nation there are many alternatives to achieve the new low-watt standard. Among them are halogen, compact fluorescent, and LEDs.

Many people are hesitant to switch to a CFL or LED. Among the more common reasons we hear are that they are “too bright”. They are known to cause headaches and provide a harsher light quality. I’m going to go on the record right now, and say that if you go by the manufacturers’ recommendations for a 40 or 60 watt equivalent, then yes – they will appear too bright.

To test my theory, I set up an experiment to see if I can find a visual difference between the manufacturer’s equivalents — and if I could capture that visual difference on camera.

I set up a very controlled environment with a handful of household objects of different colors. No other light source was introduced into the frame. I took the photos in a completely dark closet with no open doors or windows, and the only change between each shot was the light bulb itself.

The camera settings did not change from shot to shot, either. I shot in RAW using a Canon Digital Rebel XTI. The aperture was f/4, ISO was 100. I purposely did NOT adjust the white balance, because I was aiming to capture as real-to-life tint as possible. None of these photos were adjusted or color-corrected afterwards using software, with the exception of the necessary JPEG compression needed to change them to .JPG to display in as many web browsers as possible.

Figure 1 shows a chart of some products we happened to have handy that I chose to use to perform the experiment.

 

Print

Figure 1: Products Used

 

comparison

Figure 2: Bulb Comparison Results

 

Incandescent Comparison – 40 watt vs 60 watt (2700K)

Incandescent Comparison – 40 watt vs 60 watt (2700K)

CFL comparison – 40 vs 60 watt, 2700K

CFL comparison – 40 vs 60 watt, 2700K

CFL comparison 40 vs 60 watt, 3500K

CFL comparison 40 vs 60 watt, 3500K

CFL comparison 40 vs 60 watt, 5100 K and 6500 K

CFL comparison 40 vs 60 watt, 5100 K and 6500 K

LED 40 vs 60 watt, 2700K

LED 40 vs 60 watt, 2700K

 

Here are some conclusions I came to after reviewing the photos:

  1. I’m wondering if those who claim CFLS and LEDs are “too bright”, are actually referring to the color temperature output of the bulb.
  2. There are VERY subtle differences between 40 and 60 watt incandescent bulbs, and also very little differences between their equivalents.
  3. I bet that if I were to replace a 60 watt incandescent with a 40 watt-equivalent CFL or LED 2700K bulb, I wouldn’t even notice a difference. This would save even MORE than the manufacturer recommendations of doing a straight replacement with their established “equivalent”
  4. The 2700K incandescent look more yellow-tinted than the 2700K LED equivalent, which appears to have more white-tint. It’s possible this means they run closer to 3000K.

 

In summary/TLTR:

  • If you’re okay with doing your own experimentation, try purchasing a 40-watt equivalent CFL or LED to replace your 60 watt incandescent. 40-watt equiv. LED only takes about 7.5 watts, whereas the 60-watt equiv. takes about 10 watts. A bit more savings, and it’s likely you wouldn’t really notice.
  • Pay CLOSE attention to the color temperature ratings. It’s possible that if you think the new bulbs are “too bright”, what you’re actually seeing is a difference in color temperature. If your goal is to create an exact replica of the lighting an incandescent provides, then get a CFL or LED rated at 2700K.

Can Electrical Utilities and the Efficiency Industry Co-Exist?

Increased electrical efficiency may be disrupting utilities’ current business models

powerlines-1Many electrical utility companies have for years encouraged their users to utilize energy-efficient products. Some even offer rebates or incentives for customers who choose to do an upgrade or retrofit.

However, if you think about it, that means that electrical utilities have been working towards their own demise all along. They are encouraging their own customers to use less of their product. This seems a bit backwards by any marketing standard. You could even go so far as to say that the energy-efficiency industry is a competitor for utilities whose share prices and dividends depend on selling more kilowatt-hours every year.

In other words, utilities rely on selling power AND at the same time they’re encouraging us to not use power. Hmmm….

eia-electricaldemand
Total electricity demand grows by 29% (0.9%/year), from 3,826 billion kilowatthours (kWh) in 2012 to 4,954 billion kWh in 2040. This rate does not correlate with the same growth increase seen in other sectors.

The demand for electricity has previously been considered a factor in economic growth. The current economic recovery is finally making itself known in a variety of ways – increased consumer confidence and spending, increased gross domestic product, increased construction starts, and more. However, we’re now seeing that even with these other factors climbing, sales of KWh are steadily decreasing. Perhaps all that work in encouraging the use of energy-efficient products is finally paying off.

Most electrical utilities are guaranteed a rate of return, based on a valuation of their capital investments in their necessary equipment – meters, substations, pylons, power lines, etc. Utility customers pay that rate of return through the kilowatt-hour charges that appear on their monthly bill. Currently, that return is spread across thousands of customers within each market. So what happens when that guaranteed return is spread over a decreasing amount of kilowatt-hours sold? I anticipate several possibilities:

  • They will have to forfeit their profits (not likely)
  • They will be forced to reduce expansion and upgrades
  • They will raise electricity rates
  • They will have to re-examine their business model

I encourage you to check out David Roberts’ series Utilities for Dummies at grist.org. He does a great job of reviewing the current electrical utility business model and addressing the problems that they will run into down the road towards efficiency.

LightFair International 2014

lfi_website_hero_rd5It’s that time of year again! Tomorrow morning I’m off to attend the LightFair in Las Vegas and I couldn’t be more thrilled. This will be my first year attending the show.

I’m looking forward to meeting with all of the terrific manufacturers and vendors, as well as seeing some demonstrations and learning about the up-and-coming technology in LEDs and Fluorescent lighting.

I will be recording as much of my experience as I can via Twitter for those of you who are unable to attend but would still like to learn all the juicy lighting-gossip. ^.^

The Trick to Creating Successful Energy Efficient Programs. Hint: It Doesn’t Involve TV Commercials…

In today’s cluttered world of marketing, you must be able to capture the attention of the audience that will make the biggest difference. Let’s look at three case studies of utility companies using intelligent data to create strategic, targeted marketing campaigns to change the hearts and minds of the people and convince them to become more energy-efficient. 

powerlinesEncouraging people to go energy-efficient requires much more than luck and waiting for behaviors to change; it requires targeted marketing that will plant the seed in those people that are powerful influencers.

A panel at the Behavior Energy and Climate Conference in Washington D.C. focused on innovative ways to strategically sell energy-efficieny programs, the factors that make people hesitant to join, and ideas on how to scale the programs into workable models.

Here are 3 examples of successful energy-efficient marketing campaigns:

1. Using geographic analysis and customer data

The Northwest Energy Efficiency Alliance (NEEA) had to persuade customers to switch to more efficient water heaters. If successful, this program had the potential to save 500 megawatts – the amount of power consumed by all the homes in both Seattle and Boise combined.

Their marketing efforts narrowed their target audience by using the utility’s own customer data and information from other sources like the U.S. Department of Housing and Urban Development and the U.S. Census Bureau. They identified a potential customer base of early adopters in specific geographic locations, then created segments using criteria such as use of electricity for heating, home value, and income.

The platform of their marketing campaign was primarily online. They utilized targeted online ads to focus on home & garden, appliances, remodeling, energy efficiency, and green living websites. They also used cookies to re-target customers who did not act the first time they saw the ads, which helped to generate awareness. In addition to their robust online campaign, they sent out direct mailers which saw results by putting a deadline on the time to apply for a rebate.

2. Don’t Keep What Others Are Doing A Secret…

In another example, Questar Gas of the Rocky Mountain region emulated Internet companies likeNetflix and Amazon who show their users: “Customers who bought this product also bought…”. They were already sending out customer reports that compared energy usage to that of their neighbors’ based on a range of home sizes, building ages, and other general factors. In their new marketing efforts, they found ways to provide better comparisons, this time based on specific home sizes, weather zones, service contracts, and a new mathematical formula that ensured only the most similar customers would be compared. They also shared with their customers how much they, too, could save by installing the same products as their neighbors.

3. Get The Community Involved

And as far as lighting, a good case study comes from utilities in North Carolina and Vermont, which wanted to get more customers to use ENERGY STAR certified LED bulbs. These types of programs, similar to our local Quick Saver™ program through PNM and their residential rebate programs, have to overcome the hurdle of convincing customers to purchase products that will cost more up front as compared to the older products with which they are already familiar.

Duke Energy in North Carolina worked with businesses in the area like Home Depot and Costco to set up in-store events aimed at the promotion of LEDs. They helped to run a sale that brought the cost of an LED bulb to around $5. The retail stores had demonstrations at the ready, and plenty of stock ordered ahead of time to prepare for the event. Event organizers also had customers sign a “pledge card” stating that they would convert at least one bulb in their home to LED.

As a result of these events, sales increased by 900%, and area residents’ daily energy-use dropped significantly in the following month.

In Vermont, students at one elementary school should LED bulbs at a reduced rate as part of a fundraiser. The goal of this drive was to get customers to change all the bulbs out in one room of their home. It resulted in 87 homeowners purchasing a total of 1,022 bulbs.

 

To sum it all up, these utility companies made use of online marketing tools, geographic analysis, community-driven support, and their own customer data to change the behavior in their respective services areas. Their efforts show that intelligent use of data can help identify the ideal target audience and break down barriers – all in the hopes of creating a more sustainable future.

Is your utility company doing all they can to encourage people in your area to save energy? Do you see any results/consequences from either direction?

Let us know on Facebook or Twitter!